Zora is an elderly woman who runs the Poppo Time clock shop in Neo Domino City. She is the landlady of the apartment adjacent to the shop, in which Yusei Fudo, Jack Atlas and Crow Hogan live in. She is an old friend of Martha, and Zora mentions that she only lets the three of them live there because of their foster mother. When she sees someone being mischievous, she can be severe and very strict.
However, she seems to change her attitude to a more gentle and understanding one when it comes to dealing with Yusei and his affairs with Sector Security. She also softens towards Crow after he Duels her son Lyndon and reunites her with him.
Like Martha, Zora also believes in Yusei and his ability to help others. This was seen in the incident involving Rudolph Heitmann and his attempt to expel Leo, Luna, Dexter, Bob, Patty and Sly from the Duel Academy, as she is the one who tells the Principal he should use Yusei's Dueling skills to persuade Heitmann not to expel the children.
During Yusei's Duel with Z-one, she is seen cheering for Yusei.