Mr. Heartland

Mr. Heartland is a minor antagonist who serves as the current Mayor of Heartland City and the person responsible for relaying Dr. Faker's orders to Kite Tenjo.

Personality
To the people of Heartland he is a benevolent government official who cares about the people who lived there. However, his true personality is that of a manipulative and deceitful man. He is willing to blackmail Kite in order to make him do what Dr. Faker wants. He seems to enjoy seeing others in agony as he laughed when he tortured his child soldiers. He also gets annoyed if anybody calls him an "old man" ("dude" in the dub). He is also shown to be more malicious than Dr. Faker as when Hart was harmed by Vetrix, he did not show any concern.

Appearance
Mr. Heartland is usually seen in a green suit which covers a yellow shirt. He also sports a pair of stylish orange glasses with a crimson "V" shape in the centre. His hair is a similar green to his suit with a lighter green fringe. During the World Duel Carnival, he is mainly seen in a golden suit covered in pink hearts. With this costume, he also wears a top hat with a similar style as well as a bow tie covered in spots.

History
Heartland tested some young Duelists like Kite, Dextra and Nistro in order to determine who the elite Duelists of this generation would be. He had then fight a Duel Robot, who physically assaulted them. He was willing to crank the robot's level to maximum. The candidates for these tests were primarily orphaned children such as Dextra and Nistro. If they attempted to escape, he would hunt them down and return them.

When Kite Tenjo attempted to escape with Hart, Heartland had them recaptured. He told Kite that he must work for his father, Dr. Faker and told him that they must get along to heal Hart. Angered, Kite attempted to punch him, but Heartland was communicating via hologram. Faker and Heartland created Kite's Deck using science from another dimension.

Pre-WDC
Mr. Heartland first appeared when Kite met him to discuss how many "Number" cards he had collected so far. He praised Kite on his progress, but reminded him of the consequences that may occur if he doesn't collect them on time. Later on, Mr. Heartland discussed with Dr. Faker about a plan to create a tournament in Heartland, called "World Duel Carnival". The tournament will have Duelists coming from all over the world. By entering many Duelists under the influence of Numbers, if Kite Tenjo wins like Dr. Faker and Mr. Heartland expect, he will obtain most of the Numbers. Dr. Faker praised the idea.

After Hart fell ill after over using his powers, Kite visited him in order to comfort him; serving him his favourite drink, hot chocolate. However, Mr. Heartland interrupted their time together and suggested Hart should get back to work. Despite Kite's annoyance, Hart went with Mr. Heartland, telling Kite that he doesn't mind as he's helping to save the world. Before he leaves, Heartland reminds Kite that the "Numbers" need to be found immediately.

After Yuma's duel with Kite, Mr. Heartland discussed with Dr. Faker about the three suns which had appeared over Heartland. Dr. Faker told him that they're the suns from not only their world, but also the Barian World and the Astral World.

World Duel Carnival Preliminaries
To enter the World Duel Carnival, Duelists had to enter via the website of the tournament in which they would be sent a Heart Piece which would allow them to enter. However, Yuma didn't realise this and when he didn't recieve one, he was angered, running to Heartland to beg for one. After fighting with the guards of Heartland, it was brought to Mr. Heartland's attention who witnessed it on a camera. He was initially going to send more of his henchmen to deal with Yuma, but Kite pleaded with him to let Yuma enter the tournament. Mr. Heartland found this to be suspicious and asked Kite if he knew anything, but Kite lied and suggested that Yuma "may" have "Numbers" and it would be foolish to send him away. After this, Heartland personally went out with his personal henchmen, Nistro and Dextra to give Yuma his Heart Piece. Yuma thanked Mr. Heartland but ended up being rude by calling him an old man (in the dub, Yuma confuses his gender by calling him "Mrs. Heartland"). Mr. Heartland showed great interest in Yuma's pendant. He then announced the start of the World Duel Carnival along with a parade and fireworks.

Heartland announced the start of each day of the World Duel Carnival with his signature phrase, "Heart Burning!" He urged the Duelists to do their best and clash with their passionate hearts.

Heartland authorized Nistro and Dextra to participate in the WDC at the start of the third day.

World Duel Carnival Finals
Before the WDC finals party, Heartland appeared to Kite to ask how was doing. Kite responded that he was fine and Heartland told him he must collect "Numbers" in the finals. Kite retorted that that's fine as long as Heartland fulfills his promise and heals Hart. Heartland told him not to worry about that and instructed him to attend the party to scope out potential Number holders. Heartland then spoke with Faker, who asked if all the finalists had gathered. Heartland responded that Vetrix has yet to show up and Faker told him he has no idea who that is. Heartland then started his speech to the finalists, but was interrupted by Vetrix. The boy told him that he will "crush him" after calling Heartland "old man".

Afterwards, Flip is changed by Nosferatu Nakajima as he stole his costume in order to enter the party. This chase resulted in Nosferatu falling into a giant cake which covered Mr. Heartland. Despite looking shocked, Mr. Heartland was infact happy due to the fact that Vetrix had revealed himself.

On the first day of the finals, Mr. Heartland introduced the finalists and the audience to the Duel Coasters in the Duel Coaster Stadium on a hovering platform. When all of the finalists but Yuma set off, he was shocked and wondered why Yuma didn't set off. Also, when Tori ended up in Yuma's Duel Coaster cart, Heartland stated that although the carts are designed for one person, he will specially allow Tori to travel with Yuma. Throughout the duration of the elimination process, Mr. Heartland commentated the various duels and showed favour toward Dextra's and Nistro's progress.

During Vetrix's duel with Dextra, Mr. Heartland purposely cut the feed of the footage to the audience, acting shocked infront of the audience and ordering his maintenence staff to get on it immediately. However, he then laughed to himself, stating that the duel isn't for them to witness. This lasted until Kite defeated Cinco. During Reginald Kastle's duel with Quattro, Mr. Heartland put the footage back up, but this was shortly lived as when Quattro summoned "Number 15: Gimmick Puppet Giant Killer", Vetrix cut the footage which Mr. Heartland was annoyed at.

The footage was then put back up during Yuma's duel with Nistro. Heartland altered the effect of the "Dangerous Canyon" Field Spell Card as a favour to Nistro. After Yuma defeated Nistro, Mr. Heartland was shocked and suspicious that Yuma used the "Number 39: Utopia" card. During the last day of the finals, Mr. Heartland introduced the audience to the Duel Tower. He then stated the order of the finals. After Vetrix began to affect Reginald's mind, Mr. Heartland was shocked at how Reginald was rolling around on the floor in pain. When Reginald made a comeback, Mr. Heartland alongside the audience cheered him on.

When Kite, Shark, Tori, and Orbital 7 raided Heartland Tower after Yuma's duel with Vetrix, Heartland confronted them on his flying platform hovering over a shaft leading to the portal to Astral World. He sent a squad of Litterbots to stop them, but after Orbital 7 sacrificed himself to shut down the robots, Heartland's flying platform lost power as well, causing him to plummet down the shaft through the portal. His current status is unknown, though with the events of Yu-Gi-Oh! ZEXAL II he seems to have survived the fall.

Manga biography
In the manga, Mr. Heartland is currently the main antagonist. He works under Dr. Faker.

Trivia

 * In the manga, Mr. Heartland's glasses have a mechanism which make him able to see Astral.
 * It is also to be assumed they have some kind of mechanism to function as a Duel Gazer, as he has several times viewed duels without the aid of an actual Gazer.
 * He is similar to Rex Goodwin as they both hide their true motives and personalities when in front of the general public.