Forum:Apex Avian vs Gravity Bind

Can Mist Valley Apex Avian negate Gravity Bind when a Gravity Bind activates for the first time?

Apex Avian text says it negates card "effects", and Gravity Bind has a continuos effect, that doesn't activate (not trigger) but, when the card activates, doesn't it's effect initiate? Doesn't that count like "activating" it for the first time and then remain continous?

I'm very confused and rulings won't help, since I can find a ruling that applies to this exact scenario