Forum:Magical Exemplar Spell Counter

I have a question about Magical Exemplar's effect. Her effect says she gains 2 counters every time a spell is activated. Does that mean that if I have a face up continuous spell and decide to activate it, she'll gain 2 spell counters every time I activated? Or is it just for the initial activation?

For Example, let's say I have a face up Card Trader and I activate it on turn one, she gains two. Then on my next turn I activate card trader (does she gain two?) and so on for every turn afterward.

Kaeruthelegend